Let’s be honest, content creation is the hardest part of building an audience on social media for your blog, brand, or business. It can feel unnatural, and you can be left feeling like you have nothing to post! Which of course leads to not posting, and hurts the growth of your account. I’ve been there. I know how challenging it can be! That’s why I put together these 7 Pro-Tips that have helped me produce tons of content and focus my time on engaging and growing my account rather than figuring out what to post next.
1. Batch your content.
If you read that and didn’t know what it meant don’t panic. Batching your content means taking a bunch of photos all in one day so that you have content ready for the next week two weeks, or even a month, and don’t have to stress about it. I typically do a photo shoot every other weekend!
2. Mix it up
I see a lot of businesses that post very similar looking photos for every picture. It’s the same background or the same general subject… and it ends up looking kind of fake. It can also limit your follower growth because people already know what they’re going to get from you so why would they want it in their feed?
Fortunately there’s a lot of ways to mix up this type of content. Try taking a photo in front of a different background, switching up the way you’re posing the item (or yourself!!), or showing of something different in your inventory.
Here’s an example from a photoshoot I did for my DIY Instagram a few weeks ago!! These photos were all taken in the same room, within 30 minutes of each other. I had a few props, threw on a sweatshirt, and used the different wall options in the room to give me unique photos for my feed!
Portrait shot in front of rock wall 
Action shot crocheting 
Look over the shoulder shot with rock wall 
Focus shot on my new yarn cake 
Hair flip action shot!!!
3. EDIT
When I said it I don’t mean FaceTune. I repeat, I do not mean use FaceTune. What I mean is edit the lighting of your photos so that they look professional – we don’t all have professional photographer is following us around all day! And use similar filters on all of your photos, it’ll give your feed a more cohesive look especially when you’re mixing up content. Here’s a before and after of one of my edits (exposing myself to show you all what I mean!!)
This is a pretty basic edit for me: I adjust the brightness and contrast to make the photo pop, crop it so maintain focus where I want it, and apply my VSCO filters!
4. Video
OK people are afraid of video. It’s harder to pose in a picture and you can’t go back and edit something else, but it does so much better in the algorithm! On my DIY blog oh my DIY Instagram I use video about once a week, and I’ll be honest it’s always the hardest contact to create. I get stage fright when I’m trying to crochet in frontOf the camera and it takes a couple of tries to get it right. But that’s always my best performance most of the week so I really recommend pushing through and trying to get some video on your feet.
5. Use a design app
OK if you look at my Instagram feed you’re going to see a mix of photos of me and quotes/marketing tips on a graphic. I create all of these myself and I do it with the app Canva. Canva has really made a difference for me in taking the lift off of creating daily content because I do have a full-time job outside of running this blog!! If you’re like me and this is your business is your side hustle Canva is a lifesaver.
I use this for feed photos and stories!! Check out some of my creations:
6. Bring props!
Do you show up to take a photo and feel like you’re just doing the same pose over and over again so your feed kind of looks like the same picture over and over again? Hi, I do that all the time. Basically I have 2 good angles and the rest are mediocre at best.
The biggest way that I’ve been able to change that is by bringing props. Props force me to plan out what my photos going to look like and what overall vibe I’m going for and stick to it!! It also adds variety to my feed and my photos.
7. Phone a friend
Who says you have to be the subject of every photo on your feed? If you’re not trying to build your brand as a model, then ask your friends to model your products or be in your photos! It makes your content feel more organic and authentic, and it can take some of the pressure off of you to be in every picture!
Just remember if you’re going to run a paid out on them that you need to get permission from the person in your picture!!
Market with Emily 