It can be really challenging to talk to your followers during a time when you don’t even know what’s going on. As an entrepreneur, things are scary for you right now, and even if you do have some stability financially or otherwise in your life, things are uncertain. I think it’s essential for those of us who do have a voice to speak to people outside of our immediate circle to share messages of hope.
I’m not saying to put on rose-colored glasses or to pretend that this isn’t happening. That would be fake, and you never want to be fake on your feed. To help you through it, I made a list of dos and don’ts for your pandemic content
- Do be authentic about what you’re experiencing, it’s likely that your followers are feeling it too.
- Don’t share news or health tips, leave that to the professionals. You don’t want to accidentally put something incorrect in a post!
- Do share the ways that your business is adapting, whether you’re doing takeout/delivery, online orders, curbside pick-up, etc.
- Don’t rant about the protective measures. We’re all feeling this as small businesses, but it’s not our followers’ fault.
- Do share how you’re getting through it! Are you binge-watching a show? Working on a new project? Trying out new recipes? Organizing? Your followers want to know!
- Don’t post photos of yourself going out to bars or ignoring the warnings, even if it’s old content and you’re not currently doing it!! Save this content for when it’s all over.
- Do spend extra time engaging with your followers. They’re probably lonely and scared too, and you can be a really positive part of their day!!
If you’re struggling with how to make your business work through this or how to market your new way of doing business, click here to message me!! I’m offering 5 one hour long consulting and planning sessions free of charge to help you all get through this.
At the end of the day, we’re all in this together. We may be isolated to our homes, but it’s going to take all of us to get through this.
Market with Emily 